Tenet

Serve Customers Wholeheartedly

Mission

Customer pride is the company's value
Customer safety is the company's lifeblood

Vision

Strive to become a leading brand in the world-class new luxury car market

Core Values

Customers First
Integrity
Dedication
Continuous Improvement
Openness and Innovation
Business Success

Spirit

Innovate Boldly
Act Fearlessly
Take Ownership Bravely